eXperience API - or xApi as it’s more commonly known - may have been designed to record learning data, but that’s not the only thing it’s good for. It’s been built on the premise that there are all sorts of ways to learn - from a book on the bus to a classroom or a virtual event. So, at its core, it’s really about recording experiences.
That’s something that event leaders should pay attention to. The ability to harvest usable, cross-platform data via xApi could provide the power to deliver actionable real-time insight. Combine that with advanced AI and we could open up new ways to enhance the pre, during and post-event experience:
Content usage analysis could allow us to see when and why something’s not working in minutes instead of just in the post-event wash-up. That means event producers could respond to engagement data and tweak content in real-time.
Combined with sentiment analysis of social activity, the data could allow us to create hyper-targeted, automated content campaigns, as well as deliver truly bespoke event experiences for participants.
Via xApi, AI (and natural language processing) could even analyse, sift and summarise comments and questions as they come in to live talks, highlighting hot topics for responsive social posts and new content.
Right now, xApi is a vast untapped resource for events. But it’s an open standard, which means that wrapping it into an event platform isn’t an impossible task. It’s one we’re actively experimenting with and once we have it, we’ll have access to the kind of real-time engagement data and actionable insight that event leaders and marketers dream of.